Moving Image Art Direction & Design

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Jaguar - C-XF HMI - Prototype

In-car entertainment prototype for the launch of jaguar's C-XF concept car. Designed to augment the interior neon lighting, various HMI functions are displayed as we take a fictitious ride. Used to suggest the future direction of Jaguar's in-car navigation systems, the build contained two timelines to demonstrate new 'Dual-View' technology which allows the passenger and driver to watch different content on the same screen simultaneously.
Client: Imagination
Production: Tennille Beddoes
Art direction: Kevin Palmer, Mark Hough
Design, animation, compositing: Mark Hough

© Mark Hough / respective clients