Moving Image Art Direction & Design

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McLaren - MP-412C - Reveal Mockup

Mockup of the pitched Reveal for Mclaren's MP4-12C supercar. A a cube of sound synchronised neon tubes illuminate the car to a swelling soundtrack. The glass walls use holographs to display the presenter and car data.

Client: Kin
Design, animation, compositing: Mark Hough

© Mark Hough / respective clients