shell / ferrari - red campus interactive screens & augmented reality

home work info

A body of work comissioned by Imagination for Shell and Ferraris technical partnership exhibit at Ferraris Red Campus in Modena. A series of animations were produced from supplied storyboards explaining how the companies work together to produce cleaner, greener fuel - from extraction through processing and storage to refining and testing. They were displayed on touch-screen tables within a navigation also created by Imagination. An animated mockup of the Augmented Reality piece was also built for the exhibiton.

The Red Campus project won the 2010 British Interactive Media Association (BIMA) Award in the Content category.
 
production: Zoe Philpott, Liberty Dakin


© mark hough / respective clients