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Statistical data specialists Angström needed a promotional video to both show off and explain in simple terms what their company do. The brief was to link their predictive simulation data with the sporting plays that generated them while at the same time give their brand energy and life.
Aiming for about 30 seconds we soon realised the mix of live action sequences wrapped in data interspersed with key brand phrases needed to be longer. Basketball, American Football and Baseball - their main focus - were represented by their pitches and fields with key brand messages. The sporting plays used were selected by the client with the correct data they simulated provided. Audio was sourced and remixed, with various data glitch and crowd cheer sounds added to reinforce the data theme and provide some atmosphere.
Stills were also supplied for the team to use in presentations and documents and four frames from the video were framed for their office walls.
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client: Angstöm Sports
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