jaguar / land rover - digital dashboards

home work info

Animated prototype of the 2010 Jaguar XJs L.E.D screen, the first mass produced in-car digital dash. The animation demonstrated a simulated drive which allowed us to show the full range of instruments coming to life.  
client: Imagination
production: Tennille Beddoes
Jaguar - R&D I.C.E.

An exploratory body of work on what the future Jaguar in-car information screens could resemble. Navigation, comfort, audio and startup screen animations were designed and animated to whet Jaguar's appetite for more. Soon after this they comissioned the prototype above.  
Client: Imagination
Production: Tennille Beddoes
Ford - R&D Dashboard

Research and development piece for Ford suggesting possibilities for future digital dashboard look and feel.  

Client: Big Animal


© mark hough / respective clients